Quality, Quantity, Quickly

In my early days of advertising, I had a Creative Director who displayed a sign in his office that read, “Quality. Quantity. Quickly.” He explained that you could always have one of those three variables. Sometimes you were lucky enough to get two. But it was very rarely that you would ever get all three.

I have seen over the years how this truth has played out in various areas of life. Things that are created very fast and by the truckload are not usually of great quality. It takes great care and lots of time to create items of great value. For example, cars that are built one-by-one in a lengthy, painstaking process are worth far more than the thousands that fly off the factory line.

Take a look at your local bookstore. Authors who have works that were written with fine attention to detail and who, perhaps, have only a few titles to their names tend to be regarded as literary giants. Yet, writers who swiftly crank out volume after volume in their genre usually provide a couple of good reads, but work that is rarely considered classic.

Re-read the first chapter of Genesis when you get a chance. When we reflect on how wonderfully He created everything in the world and how fast He did it, we realize that only an awesome God could produce such quality in great quantity so quickly.

What are your thoughts? Leave a comment!